Bullseye Literacy Logo
Final Design
Our client, Heidi was looking for a group of Durham kids to create a logo for her new literacy program called Bullseye. She contacted someone in the CTE department to find someone to create this and they referred her to DSA and Mr. Maya. Mr. Maya chose our class for this project and this became our project. We met with Heidi and learned about the program and her ideas for the logo. She said that she wanted for people to instantly think of the Bullseye goals and purpose when they see the logo. She needed the product to have only two colors from a color scheme that she provided us. Her initial plans for the logo involved a bull and target, but then after seeing someone's idea, she decided that it had to have a book too. My product, which I call the Bull's Story, has all of her requirements. If she picks my design, then when ever someone sees it on pamphlets, water bottles, or presentations will think about the Bullseye Literacy program and its goals and purpose.